18/04/2012
GHA’s award-winning Big Red Truck – an interactive, mobile exhibition which tells the story of Glasgow’s housing – is back on the road.
The truck, which was launched last year, made its first appearance of 2012 at the Riverside Museum this week (April 16 and 17) before starting a tour of festivals, fun days and other community events over the next few months .
The Big Red Truck tells the unique story of the role tenants have played in the transformation of their homes in the city over the past eight years.
The exhibition features interactive games, displays and an all-action video wall.
Tenants are filmed speaking about how their homes – and their lives – have improved as a result of GHA’s £1.2billion modernisation programme. And they talk about how tenants have been the driving force in helping change the face of city over the past 10 years
The videos also feature demolitions of some of the city’s multi-storey blocks and the new-build homes where many of the tenants have moved to.
GHA Chair Gordon Sloan said: "The Big Red Truck is a great way for people of all ages to learn more about how social housing in Glasgow has been transformed. It’s the story of housing in Glasgow told through the eyes of the people who know it best – the tenants. And because it’s so interactive, it’s fun and educational too."
Last year, the Big Red Truck was a big hit with hundreds of people from all over the world who visited it. And it went on to scoop a number of awards including three categories in the Herald Business Digital Awards and the Institute of Internal Communication’s Best Campaign.
The truck is free to visit and everyone is welcome. Events it will visit include:
• 26 May – Southside Festival – Queens Park Recreation Ground;
• 3 June – West End Festival – Kelvingrove Park;
• 16 June – Pollokshaws Carnival – Greenbank Park.
Anyone who is holding an event or fun day and who would like to book the Big Red Truck, should call GHA marketing officer Paul Cowden on 0141 274 6608.
