BBCNo half measures for Scotch whiskyThe whisky industry in Scotland is warning of tough action against India unless it relents on taxes and labelling.
The Scotch Whisky Association (SWA) is challenging a ruling by the Supreme Court in Mumbai allowing whisky brewed in Bangalore to qualify as a "Scot".
The drink, called Peter Scot, is one of India's favourite tipples but the association said the name gives a misleading impression that it has Scottish connections.
The organisation is also fighting what it said were unfair taxes imposed by some Indian states on the cost of a bottle of Scotch.
India is the biggest spirits market in the world and whisky accounts for most of the 100 million cases which are consumed in the country each year.
Less than one million of these cases come from Scotland.
Gavin Hewitt, of the SWA in Edinburgh, said: "If we could get 5% of the market it could transform the industry."
At Diageo's new headquarters in the Lower Parel area of Mumbai, the company's chief executive in India, Asil Adif, is looking to the future.