New series of "The Apprentice" started a couple of weeks ago.
There was an absolute belter in Thursday's episode.
The task was to design a toothbrush and an accompanying app to encourage kids into brushing their teeth more often.
So, at one the two teams have to go in front of a focus group of kids of the age group the product is aimed at - it goes about as well as you would expect.
"I think it's aimed more at younger people..." says one wee boy who looks like he's barely out of nappies.
Well played wee man, well played.